Prof. Dr. Jutta Roosen







Technical University of Munich
Chair of Marketing and Consumer Research
Alte Akademie 16
D-85354 Freising

Prof. Dr. Jutta Roosen heads the department of Marketing and Consumer Research. She studied Agricultural Economics at the University of Bonn and Washington State University (USA) and received her Ph. D. in Economics at Iowa State University (USA) in 1999. Before joining the Technical University of Munich she served as faculty member at the Université cath. de Louvain (Belgium) and at the University of Kiel.

Her research focuses on the study of consumer behavior and demand analysis with an interest in cognitive aspects of perception and cultural influences on behavior. Her work often deals with questions of food quality and safety, nutrition and health behavior as well as sustainable consumption of energy and food.

Professor Roosen is a member of the editorial boards of Agricultural Economics and Food Policy.



1997-1999     Ph.D. in Economics, Iowa State University, USA

1994-1995     Master of Arts in Agricultural Economics, Washington State University, USA

1991-1994     Agricultural Sciences, University Bonn, Germany



Since 2008      W3-Professor, Chair of Marketing and Consumer Research, TUM School of Management,
                        Technical University of Munich, Germany

2002 - 2007     C3-Professor, Household and Consumer-oriented Health Economics, University of Kiel,

1999 - 2002     Assistant Professor, Unit of Rural Economics, Catholic University of Louvain, Louvain-
                        la-Neuve, Belgium

Selected publications (full list of publications)

Aue, K., J. Roosen, H.H. Jensen, 2016. Poverty dynamics in Germany: Evidence on the relationship between persistent poverty and health behavior. Social Sciences and Medicine 153: 62-70. doi: 10.1016/j.socscimed.2016.01.040

Kalkbrenner, B., J. Roosen, 2016. Citizens' willingness to participate in local renewable energy projects: The role of community and trust in Germany. Energy Research & Social Science 13: 60-70. doi:10.1016/j.erss.2015.12.006

Reitmeier, M.E., J. Roosen, 2015. Life transitions and brand switching: How changes in social relationships are linked to changes in yoghurt brand and grocery chain choice. Canadian Journal of Agricultural Economics 63(4): 475-490. doi:10.1111/cjag.12091

Lusk, J.L., J. Roosen, J. Shogren (editors), 2011. The Oxford Handbook of the Economics of Food Consumption and Policy. Oxford, UK: Oxford University Press.  

Bieberstein, A., J. Roosen, S. Marette, S. Blanchemanche, F. Vandermoere, 2013. Consumer choices for nano-food and nano-packaging in France and Germany. European Review of Agricultural Economics 40(1): 73-94. doi:10.1093/erae/jbr069  

Vandermoere, F., S. Blanchemanche, A. Bieberstein, S. Marette, J. Roosen, 2011. The public understanding of nanotechnology in the food domain: The hidden role of views on science, technology, and nature. Public Understanding of Science 20(2): 195-206.

Goldberg I, Roosen J, 2007. Scope Insensitivity in Health Risk Reduction Studies: A Comparison of Choice Experiments and the Contingent Valuation Method for Valuing Safer Food. Journal of Risk and Uncertainty 34(2): 123-144.


Download CV  and list of publications


Links to all publications


Google Scholar