Prof. Dr. Jutta Roosen heads the department of Marketing and Consumer Research. She studied Agricultural Economics at the University of Bonn and Washington State University (USA) and received her Ph. D. in Economics at Iowa State University (USA) in 1999. Before joining the Technische Universität München she served as faculty member at the Université cath. de Louvain (Belgium) and at the University of Kiel.

In her research Professor Roosen focuses on question of consumers’ risk and benefit perception, in particular regarding food products, and analyses consequences for food markets. Her research allow for conclusions regarding marketing and an efficient consumer policy.

Professor Roosen is a member of the editorial boards of the following Journals:Agricultural Economics, Food Policy and the Journal of Agricultural and Applied Economics.

Selected publications:

Grebitus, C., H.H. Jensen, J. Roosen, J. G. Sebranek (2013). Fresh Meat Packaging: Consumer Acceptance of Modified Atmosphere Packaging including Carbon Monoxide. Journal of Food Protection 75(1): 99-107.

Drescher, L.S., J. Roosen (2013). A cohort analysis of food-at-home and food-away-from-home expenditures in Germany. German Journal of Agricultural Economics. 62(1): 39-51.

Roosen, J., S. Marette, 2011. Making the ‘Right’ Choice based on Experiments: Regulatory Decisions for Food and Health. European Review of Agricultural Economics, 38(3):361-381.

Marette, S., J. Roosen, S. Blanchemanche, 2011. The Combination of Lab and Field Experiments for Benefit-Cost Analysis. Journal of Benefit-Cost Analysis, 2(3): Article 2.

Vandermoere, F.,  S. Blanchemanche, A. Bieberstein, S. Marette, J. Roosen, 2010. The public understanding of nanotechnology in the food domain: The hidden role of views on science, technology, and nature. Public Understanding of Science, 20(2): 195-206.

Roosen, J., S. Marette, S. Blanchemanche, P. Verger, 2009. Does Health Risk Information Matter for Modifying Consumption? A Field Measuring the Impact of Risk Information on Fish Consumption. Review of Agricultural Economics, 31(1): 2-20.

Lusk, J.L., J. Roosen, J.A. Fox, 2003.  Demand for Beef from Cattle Administered Growth Hormones or Fed Genetically Modified Corn: A Comparison of Consumers in France, Germany, the United Kingdom, and the United States. American Journal of Agricultural Economics, 81(1): 16-29.

Full list of publications.