Research Areas

The Department of Marketing and Consumer Research focuses specifically on approaches in consumer economics and consumer behaviour research.

The objects of research are primarily food and health behaviour and the demand for food in both private households and in catering. The data base of our research is based on own economic surveys and experiments, and data from large surveys such as the Income and Expenditure Survey of the Federal Statistical Office, the GfK Consumer Scan panel or federal health surveys.

Research insights serve as basis for conclusions in the area of marketing and effective consumer policy.

Research topics and projects

Consumer economics and consumer behaviour

Consumer acceptance of traffic-light type product labels to evaluate the risks of financial products in comparison to food products
Dietary patterns of young people in Germany
Kindergarten Munich
Regional and organic

Marketing
- Development, implementation and delivery of a controlling-system for the Bavarian Marketing Agency for Agricultural and Food Products
- Consumer Willingness-To-Pay for genetically modified food according to the risk and benefit perception
- Pricing and purchase behaviour in food retailing: An analysis in consideration of dynamic processes
- Market potential of functional foods as part of the personalised nutrition
Consumer Policy