Each candiate who took the exam Consumer Behavior Research Method (January 30th, 2015) is provided the opportunity to review the answering sheet. Post-examination review is possible on April 21, 9.00 AM - 12.00 PM and 1.00 PM - 4.00 PM at the Department of Marketing and Consumer Research, Alte...
Registration period for classes in the upcoming semester: March 2nd 10.00 AM to April 13th. Please register in TUM-Online.
New publication: An empirical analysis of international consumers’ associations with Bavarian food products by means of concept mapping.
An empirical analysis of international consumers’ associations with Bavarian food products by means of concept mapping. Seitz, C.C.; Roosen, J. In British Food Journal, DOI: 10.1108/BFJ-10-2013-0307.
Trust and willingness to pay for nanotechnology food. Roosen, J.; Bieberstein, A.; Blanchemanche, S.; Goddard, E.; Marette, S. and Vandermoere, F. In. Food Policy, DOI: 10.1016/j.foodpol.2014.12.004
Gender differences in the meanings associated with food hazards: A means-end chain analysis. Bieberstein, A. and Roosen, J. In. Food Quality and Preferences, DOI: 10.1016/j.foodqual.2014.11.003
Mehr Informationen zur Projektarbeit finden Sie hier.
Silvester, D., Loibl, C. and Roosen, J. (2014): Costs, culture and life decisions: analysing the factors that influence enrolment in master's level education in Germany. International Journal of Consumer Studies, Early View 14 MAR 2014, DOI:...
Auf dem 'International Food Marketing Research Symposium' wurde das Paper 'Consumer Heterogeneity in the Willingness to pay for local and organic food' von Johanna Hasselbach und Jutta Roosen zum 'Best Research Paper' gewählt.