Each candiate who took the exam Consumer Behavior Research Method (January 30th, 2015) is provided the opportunity to review the answering sheet. Post-examination review is possible on April 21, 9.00 AM - 12.00 PM and 1.00 PM - 4.00 PM at the Department of Marketing and Consumer Research, Alte...
Registration period for classes in the upcoming semester: March 2nd 10.00 AM to April 13th. Please register in TUM-Online.
New publication: An empirical analysis of international consumers’ associations with Bavarian food products by means of concept mapping.
An empirical analysis of international consumers’ associations with Bavarian food products by means of concept mapping. Seitz, C.C.; Roosen, J. In British Food Journal, DOI: 10.1108/BFJ-10-2013-0307.
Trust and willingness to pay for nanotechnology food. Roosen, J.; Bieberstein, A.; Blanchemanche, S.; Goddard, E.; Marette, S. and Vandermoere, F. In. Food Policy, DOI: 10.1016/j.foodpol.2014.12.004
Gender differences in the meanings associated with food hazards: A means-end chain analysis. Bieberstein, A. and Roosen, J. In. Food Quality and Preferences, DOI: 10.1016/j.foodqual.2014.11.003
Please find more information on the project here. German knowledge required.
The paper 'Consumer Heterogeneity in the Willingness to pay for local and organic food' by Johanna Hasselbach and Jutta Roosen has won the 'Best Research Paper Award' at the 'International Food Marketing Research Symposium'.
New Publication: Drescher, L.S., J. Roosen (2013). A cohort analysis of food-at-home and food-away-from-home expenditures in Germany. German Journal of Agricultural Economics. 62(1): 39-51. Link to the article:...