News

07.04.2015

Post-examination review Consumer Behavior Research Methods on April 21

Each candiate who took the exam Consumer Behavior Research Method (January 30th, 2015) is provided the opportunity to review the answering sheet. Post-examination review is possible on April 21, 9.00 AM - 12.00 PM and 1.00 PM - 4.00 PM at the Department of Marketing and Consumer Research, Alte...[more]

20.02.2015

Registration period for classes in the upcoming semester: March 2nd 10.00 AM to April 13th

Registration period for classes in the upcoming semester: March 2nd 10.00 AM to April 13th. Please register in TUM-Online. [more]

19.02.2015

New publication: An empirical analysis of international consumers’ associations with Bavarian food products by means of concept mapping.

An empirical analysis of international consumers’ associations with Bavarian food products by means of concept mapping. Seitz, C.C.; Roosen, J. In British Food Journal, DOI: 10.1108/BFJ-10-2013-0307.[more]

12.02.2015

Trust and willingness to pay for nanotechnology food.

Trust and willingness to pay for nanotechnology food. Roosen, J.; Bieberstein, A.; Blanchemanche, S.; Goddard, E.; Marette, S. and Vandermoere, F. In. Food Policy, DOI: 10.1016/j.foodpol.2014.12.004[more]

09.02.2015

Gender differences in the meanings associated with food hazards: A means-end chain analysis.

Gender differences in the meanings associated with food hazards: A means-end chain analysis. Bieberstein, A. and Roosen, J. In. Food Quality and Preferences, DOI: 10.1016/j.foodqual.2014.11.003 [more]

26.01.2015

New project work: Data analysis energy transition / energy storage

Please find more information on the project here. German knowledge required.[more]

02.07.2013

'Best Research Paper Award' on the 'International Food Marketing Research Symposium'

The paper 'Consumer Heterogeneity in the Willingness to pay for local and organic food' by Johanna Hasselbach and Jutta Roosen has won the 'Best Research Paper Award' at the 'International Food Marketing Research Symposium'.    [more]

09.04.2013

New Publication: A cohort analysis of food-at-home and food-away-from-home expenditures in Germany.

New Publication: Drescher, L.S., J. Roosen (2013). A cohort analysis of food-at-home and food-away-from-home expenditures in Germany. German Journal of Agricultural Economics. 62(1): 39-51. Link to the article:...[more]