Aktuelles

14.01.2016

Preis für den besten Studienabschluss im Studiengang Consumer Affairs

Die Bayerische Verbraucherschutzministerin Ulrike Scharf zeichnet zusammen mit der Gesellschaft zur Förderung der Verbraucherforschung an der TU München die beste Studienabsolventin 2014 / 2015 im Masterstudiengang Consumer Affairs, Corinna Hammerstingl aus Gräfelfing, aus. Corinna Hammerstingl...[mehr]

14.01.2016

Research Project / Consumer-oriented Project Work: Food values

The chair of marketing and consumer research offers a new project work related to the topic of food values. Task description: Translating a questionnaire into Spanish or PortugueseProgramming the questionnaire into an online survey tool (Qualtrics)Analysing the data For this project work...[mehr]

01.12.2015

New publication: Life Transitions and Brand Switching: How Changes in Social Relationships are Linked to Changes in Yogurt Brand and Grocery Chain Choice

Reitmeier, M.E. and Roosen, J. (2015). Life Transitions and Brand Switching: How Changes in Social Relationships are Linked to Changes in Yogurt Brand and Grocery Chain Choice. Canadian Journal of Agricultural Economics, Special Issue: Food Marketing, Information, and Labelling, 63(4): 475–490....[mehr]

01.12.2015

New publication: Visual Attention and Choice: A Behavioral Economics Perspective on Food Decisions

Grebitus, C., Roosen, J. and Seitz, C.C. (2015). Visual Attention and Choice: A Behavioral Economics Perspective on Food Decisions. Journal of Agricultural & Food Industrial Organization, 13(1):73–81. doi: 10.1515/jafio-2015-0017[mehr]

28.09.2015

New Publication: Factors affecting tourists' public transport use and areas visited at destinations

Diem-Trinh Le-Klähn, Jutta Roosen, Regine Gerike & C. Michael Hall (2015): Factors affecting tourists' public transport use and areas visited at destinations, Tourism Geographies, DOI: 10.1080/14616688.2015.1084527 [mehr]

13.07.2015

New publication: Motivations behind Preferences for Local or Organic Food

Motivations behind Preferences for Local or Organic Food, Hasselbach J.L. & Roosen, J., in Journal of International Consumer Marketing, http://dx.doi.org/10.1080/08961530.2015.1022921 [mehr]

24.06.2015

Guest talk by Kathrin Krause: Consumer policy is more than marketing - a political perspective on consumer policy and ttip, June 25, 2015.

Kathrin Krause (former MCA student and parliamentary assistant to MdB Nicole Maisch, German Bundestag) will give a talk on "Consumer policy is more than marketing - a political perspective on consumer policy and ttip" on Thursday June 25th at 6.00 PM. Luisenstraße, 80333 München, Room...[mehr]

12.05.2015

New publication: Consumer Heterogeneity in the Willingness to Pay for Local and Organic Food

Consumer Heterogeneity in the Willingness to Pay for Local and Organic Food, Hasselbach J.L. & Roosen, J., in Journal of Food Products Marketing http://dx.doi.org/10.1080/10454446.2014.885866 [mehr]