Aktuelles

19.01.2016

Post-examination review Quantitative Research Methods on January 28

Each candiate who took the exam Quantitative Research Methods (December 14th, 2015) is provided the opportunity to review the answering sheet. Post-examination review is possible on January 28, 10.00 AM - 12.00 PM at the Department of Marketing and Consumer Research, Alte Akademie 16. If you want...[mehr]

14.01.2016

New Publication: Citizens’ willingness to participate in local renewable energy projects: The role of community and trust in Germany

Kalkbrenner, B.J. and Roosen, J. (2016). Citizens’ willingness to participate in local renewable energy projects: The role of community and trust in Germany. Energy Research & Social Science, Original Research Article In Press, Available online 30 December 2015. [mehr]

14.01.2016

Preis für den besten Studienabschluss im Studiengang Consumer Affairs

Die Bayerische Verbraucherschutzministerin Ulrike Scharf zeichnet zusammen mit der Gesellschaft zur Förderung der Verbraucherforschung an der TU München die beste Studienabsolventin 2014 / 2015 im Masterstudiengang Consumer Affairs, Corinna Hammerstingl aus Gräfelfing, aus. Corinna Hammerstingl...[mehr]

14.01.2016

Research Project / Consumer-oriented Project Work: Food values

The chair of marketing and consumer research offers a new project work related to the topic of food values. Task description: Translating a questionnaire into Spanish or PortugueseProgramming the questionnaire into an online survey tool (Qualtrics)Analysing the data For this project work...[mehr]

01.12.2015

New publication: Life Transitions and Brand Switching: How Changes in Social Relationships are Linked to Changes in Yogurt Brand and Grocery Chain Choice

Reitmeier, M.E. and Roosen, J. (2015). Life Transitions and Brand Switching: How Changes in Social Relationships are Linked to Changes in Yogurt Brand and Grocery Chain Choice. Canadian Journal of Agricultural Economics, Special Issue: Food Marketing, Information, and Labelling, 63(4): 475–490....[mehr]

01.12.2015

New publication: Visual Attention and Choice: A Behavioral Economics Perspective on Food Decisions

Grebitus, C., Roosen, J. and Seitz, C.C. (2015). Visual Attention and Choice: A Behavioral Economics Perspective on Food Decisions. Journal of Agricultural & Food Industrial Organization, 13(1):73–81. doi: 10.1515/jafio-2015-0017[mehr]

28.09.2015

New Publication: Factors affecting tourists' public transport use and areas visited at destinations

Diem-Trinh Le-Klähn, Jutta Roosen, Regine Gerike & C. Michael Hall (2015): Factors affecting tourists' public transport use and areas visited at destinations, Tourism Geographies, DOI: 10.1080/14616688.2015.1084527 [mehr]

13.07.2015

New publication: Motivations behind Preferences for Local or Organic Food

Motivations behind Preferences for Local or Organic Food, Hasselbach J.L. & Roosen, J., in Journal of International Consumer Marketing, http://dx.doi.org/10.1080/08961530.2015.1022921 [mehr]