The paper “Does taste trump health? The effect of nutrient profiles on brand-level demand for chips in the U.S.“ by Dr. Matthias Staudigel (TUM) and Prof. Sven Anders (University of Alberta) received one of the Best Paper Prices at the 56th Annual Conference of the German Association of...
Yonezawa, Koichi, and Richards, Timothy J., Risk Aversion and Preference for Store Price Format, Journal of Agricultural and Resource Economics 41(3):425–443 Yonezawa, Koichi, and Richards, Timothy J. (2016). Competitive Package Size Decisions, Journal of Retailing (xxx, 2016)....
Please note that the Master Colloquium on May 12, 2016 is cancelled. The next Colloquium will be held on June 23, 2016.
Please note that the Master Colloquium on April 21, 2016 is cancelled. The next Colloquium will be held on May 12, 2016.
Those who took the exam on February 18th will have the opportunity to review their answering sheet onApril 1th, here at the Department of Marketing and Consumer Research, Alte Akademie 16. If you would like to review your answering sheets, please write an e-mail to email@example.com.
We are hiring a student research assistant (5 to 7 hours per week) to support our team at the Chair of Marketing and Consumer Research (TUM School of Management) in Freising-Weihenstephan starting April 1st 2016. Please find more information in the PDF.
New Publication: Poverty dynamics in Germany: Evidence on the relationship between persistent poverty and health behavior.
Aue, Katja, Jutta Roosen, and Helen H. Jensen (2016). Poverty dynamics in Germany: Evidence on the relationship between persistent poverty and health behavior. Social Sciences and Medicine, 153: 62-70. doi: 10.1016/j.socscimed.2016.01.040
New Publication: Does the Packaging Make the Product? Identifying Consumers’ Preferences for “Natural” in Packaging.
Grebitus, Carola, Helen H. Jensen, Jutta Roosen, and Josef G. Sebranek (2016). Does the Packaging Make the Product? Identifying Consumers’ Preferences for “Natural” in Packaging. AgBioForum 18(3): 337-344. http://www.agbioforum.org/v18n3/v18n3a12-grebitus.htm