News
Job Advertisement: Student Research Assistant
The Chair of Marketing and Consumer Research of the Technical University of Munich - Weihenstephan - is looking to hire a Student Research Assistant for the analysis of focus groups. Very good Slovenian and English language skills required. More information can be found here. [more]
New Publication: Consumers´Willingness to Pay for Health Benefits in Food Products
Dolgopolova, I., Teuber, R. Consumers’ Willingness to Pay for Health Benefits in Food Products: A Meta-Analysis, Applied Economic Perspectives and Policy, Volume 40, Issue 2, 1 June 2018, Pages 333–352, https://doi.org/10.1093/aepp/ppx036.[more]
vbw publishes study about digitalisation of the agriculture sector
The vbw-Teilstudie „Land- und Ernährungswirtschaft“ you can download here.[more]
New consumer-oriented project work with start-up Grillido”
The Chair of Marketing and Consumer Research offers an interesting project work related to the topic of meat snacks. Please click here for more information. For this project work German language skills are required. If you are interested, please contact Bernhard Kalkbrenner...[more]
New lecture series: Practicing Evidence
In WS 2017/18 takes part a lecture series about Practicing Evidence. Details you can download here.[more]
New Publication: Consumer preferences for electricity tariffs
Kalkbrenner, B. J., Yonezawa, K., & Roosen, J. (2017). Consumer preferences for electricity tariffs: Does proximity matter? Energy Policy, 107, 413–424. http://doi.org/10.1016/j.enpol.2017.04.009[more]
Special Issue on Organic Food Marketing
Paper by Dahlhausen and Roosen part in the first Virtual Special Issue of Journal of Food Products Marketing on organic food. You can download the papers of the virtual special issue here: http://explore.tandfonline.com/content/bes/vsi-organic. [more]
Master Colloquium on January 12th cancelled
Please note that the Master Colloquium on January 12, 2017 is cancelled. The next Colloquium will be held on February 9, 2017. [more]