News

Apply for Social Impact Award 2018

The TUM Management Alumni e.V. award a prize endowed with 2,000 € for project studies and theses. All TUM School of Management students (not just graduates) can apply with their Project Studies, Master’s or Bachelor’s theses, if they address a social problem and provide an innovative...[more]

vbw publishes study about digitalisation of the agriculture sector

The vbw-Teilstudie „Land- und Ernährungswirtschaft“ you can download here.[more]

Project study about marketing strategy of messenger app

Exciting project study: Der Messenger Studipost offers a project study for 3 - 6 months to develop and implement a marketing strategy. If you are interested, please contact Ms. Sabine Groß (sabine.gross@tum.de). The vacancy you can find here.[more]

New consumer-oriented project work with start-up Grillido”

The Chair of Marketing and Consumer Research offers an interesting project work related to the topic of meat snacks. Please click here for more information. For this project work German language skills are required. If you are interested, please contact Bernhard Kalkbrenner...[more]

New lecture series: Practicing Evidence

In WS 2017/18 takes part a lecture series about Practicing Evidence. Details you can download here.[more]

New Publication: Consumer preferences for electricity tariffs

Kalkbrenner, B. J., Yonezawa, K., & Roosen, J. (2017). Consumer preferences for electricity tariffs: Does proximity matter? Energy Policy, 107, 413–424. http://doi.org/10.1016/j.enpol.2017.04.009[more]

Special Issue on Organic Food Marketing

Paper by Dahlhausen and Roosen part in the first Virtual Special Issue of Journal of Food Products Marketing on organic food. You can download the papers of the virtual special issue here: http://explore.tandfonline.com/content/bes/vsi-organic. [more]

Master Colloquium on January 12th cancelled

Please note that the Master Colloquium on January 12, 2017 is cancelled. The next Colloquium will be held on February 9, 2017. [more]