News

04.02.2019

Project Work at Startup in Munich

We are looking for students for a strategic feasibility analysis of product development of a DIY (do-it-yourself) app. Opportunity to start asap, yet no later than April 1st, 2019. The last 2-3 years have shown an increasing awareness and sensitivity about product ingredients and packaging and...[more]

28.11.2018

Project work at munich start up

We seek project students to test consumer acceptance of an innovative functional beverage which serves as convenient source of dietary fiber and plant-based protein. Part of the ingredients used for the beverage and main source of the high nutritional value is an upcycled byproduct from the...[more]

14.11.2018

Invitation to speaker presentations

Dear students, colleagues and all interested in consumer behavior! We are happy to invite you to two invited speaker presentations. On 18.12.2018 Dr. Martin Kern, managing director, SAM Sensory and Marketing International GmbH will present the topic: “The Relevance of Consumer Research for the...[more]

14.11.2018

Master's Colloquium on November 21st canceled

Please note that the Master Colloquium was canceled on November 21st. The next colloquium will take place on December 12, 2018.[more]

09.05.2018

New Publication: Consumers´Willingness to Pay for Health Benefits in Food Products

Dolgopolova, I., Teuber, R. Consumers’ Willingness to Pay for Health Benefits in Food Products: A Meta-Analysis, Applied Economic Perspectives and Policy, Volume 40, Issue 2, 1 June 2018, Pages 333–352, https://doi.org/10.1093/aepp/ppx036.[more]

24.01.2018

vbw publishes study about digitalisation of the agriculture sector

The vbw-Teilstudie „Land- und Ernährungswirtschaft“ you can download here.[more]

21.08.2017

New consumer-oriented project work with start-up Grillido”

The Chair of Marketing and Consumer Research offers an interesting project work related to the topic of meat snacks. Please click here for more information. For this project work German language skills are required. If you are interested, please contact Bernhard Kalkbrenner...[more]

24.07.2017

New lecture series: Practicing Evidence

In WS 2017/18 takes part a lecture series about Practicing Evidence. Details you can download here.[more]

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