News

04.07.2018

Job offer as a research associate

From 1 October 2018, we are looking for a Research Associate (50%) for the second funding period of the enable cluster at the chair. The central task is the econometric analysis of large household panel data on the shopping behavior of health and nutritional aspects. Please find more information...[more]

28.06.2018

Job offer: student research assistants

We are hiring two student research assistants (5 to 10 hours per week) to support our team at the Chair of Marketing and Consumer Research (TUM School of Management) in Freising-Weihenstephan. For this job German language skills are required. Please find more information here.[more]

27.06.2018

Project study about the Bavarian Genussfestival in Munich

Exciting project study to be awarded: Visitor and organizer surveys are to be conducted as part of the Bavarian Genussfestival on Odeonsplatz in Munich. For this project work German language skills are required. If you are interested, please contact Silke Fischer (silke.fischer@tum.de). The vacancy...[more]

09.05.2018

New Publication: Consumers´Willingness to Pay for Health Benefits in Food Products

Dolgopolova, I., Teuber, R. Consumers’ Willingness to Pay for Health Benefits in Food Products: A Meta-Analysis, Applied Economic Perspectives and Policy, Volume 40, Issue 2, 1 June 2018, Pages 333–352, https://doi.org/10.1093/aepp/ppx036.[more]

24.01.2018

vbw publishes study about digitalisation of the agriculture sector

The vbw-Teilstudie „Land- und Ernährungswirtschaft“ you can download here.[more]

23.10.2017

Project study about marketing strategy of messenger app

Exciting project study: Der Messenger Studipost offers a project study for 3 - 6 months to develop and implement a marketing strategy. If you are interested, please contact Ms. Sabine Groß (sabine.gross@tum.de). The vacancy you can find here.[more]

21.08.2017

New consumer-oriented project work with start-up Grillido”

The Chair of Marketing and Consumer Research offers an interesting project work related to the topic of meat snacks. Please click here for more information. For this project work German language skills are required. If you are interested, please contact Bernhard Kalkbrenner...[more]

24.07.2017

New lecture series: Practicing Evidence

In WS 2017/18 takes part a lecture series about Practicing Evidence. Details you can download here.[more]

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