Aktuelles

07.04.2015

Post-examination review Consumer Behavior Research Methods on April 21

Each candiate who took the exam Consumer Behavior Research Method (January 30th, 2015) is provided the opportunity to review the answering sheet. Post-examination review is possible on April 21, 9.00 AM - 12.00 PM and 1.00 PM - 4.00 PM at the Department of Marketing and Consumer Research, Alte...[mehr]

20.02.2015

Registration period for classes in the upcoming semester: March 2nd 10.00 AM to April 13th

Registration period for classes in the upcoming semester: March 2nd 10.00 AM to April 13th. Please register in TUM-Online. [mehr]

19.02.2015

New publication: An empirical analysis of international consumers’ associations with Bavarian food products by means of concept mapping.

An empirical analysis of international consumers’ associations with Bavarian food products by means of concept mapping. Seitz, C.C.; Roosen, J. In British Food Journal, DOI: 10.1108/BFJ-10-2013-0307.[mehr]

12.02.2015

Trust and willingness to pay for nanotechnology food.

Trust and willingness to pay for nanotechnology food. Roosen, J.; Bieberstein, A.; Blanchemanche, S.; Goddard, E.; Marette, S. and Vandermoere, F. In. Food Policy, DOI: 10.1016/j.foodpol.2014.12.004[mehr]

09.02.2015

Gender differences in the meanings associated with food hazards: A means-end chain analysis.

Gender differences in the meanings associated with food hazards: A means-end chain analysis. Bieberstein, A. and Roosen, J. In. Food Quality and Preferences, DOI: 10.1016/j.foodqual.2014.11.003 [mehr]

26.01.2015

Neue Projektarbeit: Datenanalyse Energiewende / Energiespeicher

Mehr Informationen zur Projektarbeit finden Sie hier. [mehr]

17.03.2014

Neue Publikationen / New publications

Silvester, D., Loibl, C. and Roosen, J. (2014): Costs, culture and life decisions: analysing the factors that influence enrolment in master's level education in Germany. International Journal of Consumer Studies, Early View 14 MAR 2014, DOI:...[mehr]

02.07.2013

'Best Research Paper Award' auf dem 'International Food Marketing Research Symposium'

Auf dem 'International Food Marketing Research Symposium' wurde das Paper 'Consumer Heterogeneity in the Willingness to pay for local and organic food' von Johanna Hasselbach und Jutta Roosen zum 'Best Research Paper' gewählt.  [mehr]