Aktuelles

24.06.2015

Guest talk by Kathrin Krause: Consumer policy is more than marketing - a political perspective on consumer policy and ttip, June 25, 2015.

Kathrin Krause (former MCA student and parliamentary assistant to MdB Nicole Maisch, German Bundestag) will give a talk on "Consumer policy is more than marketing - a political perspective on consumer policy and ttip" on Thursday June 25th at 6.00 PM. Luisenstraße, 80333 München, Room...[mehr]

12.05.2015

New publication: Consumer Heterogeneity in the Willingness to Pay for Local and Organic Food

Consumer Heterogeneity in the Willingness to Pay for Local and Organic Food, Hasselbach J.L. & Roosen, J., in Journal of Food Products Marketing http://dx.doi.org/10.1080/10454446.2014.885866 [mehr]

20.04.2015

Post-examination review Consumer Economics and Policy on April 28

Each candiate who took the exam Consumer Economics and Policy (February 5th, 2015) is provided the opportunity to review the answering sheet. Post-examination review is possible on April 28, 9.00 AM - 12.00 PM and 1.00 PM - 4.00 PM at the Department of Marketing and Consumer Research, Alte...[mehr]

17.04.2015

Post-examination review Consumer Behavior on April 24

Each candiate who took the exam Consumer Behavior (February 11, 2015) is provided the opportunity to review the answering sheet. Post-examination review is possible on April 24, 9.30 AM - 11.30 AM at the Department of Marketing and Consumer Research, Alte Akademie 16, Freising.   [mehr]

16.04.2015

Master Colloquium April 28, 2015 cancelled

Please note that the Master Colloquium on April 28, 2015 is cancelled. The next Colloquium will be held on May 19, 2015. [mehr]

07.04.2015

Post-examination review Consumer Behavior Research Methods on April 21

Each candiate who took the exam Consumer Behavior Research Method (January 30th, 2015) is provided the opportunity to review the answering sheet. Post-examination review is possible on April 21, 9.00 AM - 12.00 PM and 1.00 PM - 4.00 PM at the Department of Marketing and Consumer Research, Alte...[mehr]

20.02.2015

Registration period for classes in the upcoming semester: March 2nd 10.00 AM to April 13th

Registration period for classes in the upcoming semester: March 2nd 10.00 AM to April 13th. Please register in TUM-Online. [mehr]

19.02.2015

New publication: An empirical analysis of international consumers’ associations with Bavarian food products by means of concept mapping.

An empirical analysis of international consumers’ associations with Bavarian food products by means of concept mapping. Seitz, C.C.; Roosen, J. In British Food Journal, DOI: 10.1108/BFJ-10-2013-0307.[mehr]