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New publication: Life Transitions and Brand Switching: How Changes in Social Relationships are Linked to Changes in Yogurt Brand and Grocery Chain Choice

01.12.2015


Reitmeier, M.E. and Roosen, J. (2015). Life Transitions and Brand Switching: How Changes in Social Relationships are Linked to Changes in Yogurt Brand and Grocery Chain Choice. Canadian Journal of Agricultural Economics, Special Issue: Food Marketing, Information, and Labelling, 63(4): 475–490. doi: 10.1111/cjag.12091