Bachelor and Master's Theses at the Department of Marketing and Consumer Research relate to current research questions and result either from ongoing research projects at our Department or the cooperation with industry partners. Master's Theses usually relate to empirical research questions; Bachelor Theses mostly comprise a literature analysis. We likewise accept suggested topics from students. Here you find a list of past thesis topics which provide an indication to the key subjects of our chair.
Please find our guidelines on Term Papers / Theses here and a cover page template.
Methodological and theoretical courses offered by our Department provide a fundamental background for a successful completion of the Thesis. Students that apply for a Thesis should therefore have visited at least one theoretical and one methodological course from the list below:
Consumer Behaviour Research Methods Consumer Economics
Quantitative Research Methods Consumer Behaviour
Qualitative Research Methods Marketing im Agribusiness
For any questions regarding the general framework of a Thesis please refer to your study and examination regulations and discuss specific questions with us in advance. The above mentioned course requirements do not apply for Bachelor Theses.
If you are interested in a topic please send your application (curriculum vitae, current transcript of records) directly to Dr. Irina Dolgopolova (email@example.com).
We currently offer the following topics:
Contact Person Sabine Groß M.Sc.:
- Investigating the determinants of trust in farmers and other actors in the value chain
- Examination of the perception of different pictures of livestock farming by eye tracking
Contact Person Christine Haßauer M.Sc.:
Contact Person Silke Fischer M.Sc.:
- Perception of advertising measures for Bavarian dairy products in Italy
- "Bavarian Biosiegel" "GQ-Bayern" - Effect of advertising campaigns
- Collection and analysis of the target groups of the Bavarian Bio Siegel
Contact Person Dr. Megan Waldrop:
- Consumer Research towards animal welfare (only English)
Contact Person Dr. Matthias Staudigel:
Contact Person Dr. Irina Dolgopolova:
- Behavioral Issues in Consumer Choices (only English)
Please read our requirements for the application procedure carefully. If you are interested, please apply with a CV and a current note overwiew per email to Dr. Irina Dolgopolova (firstname.lastname@example.org).
Registration and Scientific Work for Master Thesis
Before registering the Master Thesis, students write a 2-3 page research proposal in which they derive the main research questions from the latest literature. A guideline for a Thesis proposal can be found here. Information on formal requirements for a Thesis can be found here.
After the proposal has been accepted by our Department, the Thesis can be registered at the examination office.
While working on the Thesis students participate at least three times in the Master Thesis Colloquium. In order to receive valuable feedback and to gain new ideas for the next steps, students will present their research design (15 min presentation) during one of the three sessions. The Thesis Colloquium takes place once a month during the semester.
Master Thesis Colloquium Appointments:
- October 31, 2018: 3.00 PM - 4.30 PM
- December 12, 2018: 4.00 PM - 5.30 PM
- January 16, 2019: 4.00 PM - 5.30 PM
- February 06, 2019: 4.00 PM - 5.30 PM
The Colloquium takes place in the seminar room of the Chair of Marketing and Consumer Research (Alte Akademie 16, Freising). For registration please send an email to Irina Dolgopolova (at latest one week in advance) and indicate if you want to present (or only attend) and to which topic.