Hannah Danner M.Sc.

Address:Technical University of Munich
Chair of Marketing and Consumer Research
Alte Akademie 16
D-85354 Freising

Research Interests

Sustainable Consumption Behavior

Organic Food Consumption

The Role of Consumer Beliefs

Text Mining for Social Media Data



Danner, H.; Hagerer, G.; Kasischke, F.; Groh, G. (2019): Finding wisdom in the consumer crowd – exploring online comments via content analysis and automated classification using deep neural networks for semantic similarity. Working Paper presented at Association of Consumer Research Conference, October 17-20, 2019, Atlanta, USA.

Danner, H. (2018): Getting closer to what drives consumer choices for organic food - an exploratory study into consumers’ beliefs. Nordic Conference on Consumer Research 2018, Vaasa, Finnland.


Professional Experience


Visiting Researcher, Marketing and Sustainability Research Group, Aarhus University, MAPP Centre, Denmark

Since 03.2017
Research Associate, Chair of Marketing and Consumer Research, Technical University of Munich

Working student and internship positions i.a. at raabengrün – nachhaltig kommunizieren, Chair of Sustainable Entrepreneurship (TUM), Rapunzel Naturkost GmbH, juwi Energieprojekte GmbH, German Ministry of Foreign Affairs



Master in Consumer Affairs, Technical University of Munich, Degree: M.Sc.

Bachelor in International Cultural and Business Studies, Universität Passau, Degree: B.A.

Double Degree in International Management and Economics, Universidad del Salvador, Buenos Aires, Degree: Licenciatura