Hannah Danner M.Sc.

eMail:hannah.danner@tum.de
Tel.:+49-(0)8161-71-5024
Fax:+49-(0)8161-71-4501
Address:Technical University of Munich
Chair of Marketing and Consumer Research
Alte Akademie 16
D-85354 Freising
Germany

Research Interests

Sustainable Consumption Behavior

Organic Food Consumption

The Role of Consumer Beliefs

Text Mining for Social Media Data

 

Publications

Danner, H.; Hagerer, G.; Kasischke, F.; Groh, G. (2019): Finding wisdom in the consumer crowd – exploring online comments via content analysis and automated classification using deep neural networks for semantic similarity. Working Paper presented at Association of Consumer Research Conference, October 17-20, 2019, Atlanta, USA.

Danner, H. (2018): Getting closer to what drives consumer choices for organic food - an exploratory study into consumers’ beliefs. Nordic Conference on Consumer Research, June 12-14, 2018, Vaasa, Finnland.

 

Professional Experience

Since 03.2017
Research Associate, Chair of Marketing and Consumer Research, Technical University of Munich

03-05.2019
Visiting Researcher, Marketing and Sustainability Research Group, Aarhus University, MAPP Centre, Denmark

Working student and internship positions i.a. at raabengrün – nachhaltig kommunizieren, Chair of Sustainable Entrepreneurship (TUM), Rapunzel Naturkost GmbH, juwi Energieprojekte GmbH, German Ministry of Foreign Affairs

 

Education

Since 06.2018
PhD scholarship by the German Academic Scholarship Foundation

10.2014-03.2017
Master in Consumer Affairs, Technical University of Munich
Degree: M.Sc.

05-11.2016
Master Thesis at FiBL (Research Institue of Organic Agriculture), Switzerland
Title: “Sustainability management of companies in the coffee sector”

10.2010-03.2014
Bachelor in International Cultural and Business Studies, Universität Passau
Degree: B.A.

10.2010-03.2014
Double Degree in International Management and Economics, Universidad del Salvador, Buenos Aires
Degree: Licenciatura