Rebecca Geisler, M.A.

eMail:rebecca.geisler@tum.de
Tel.:+49-(0)8161-71-42 15
Fax:+49-(0)8161-71-45 01
Address:     Technical University Munich
Chair of Marketing and Consumer Research
Alte Akademie 16
D-85354 Freising
Germany

Research Focus

Consumer acceptance of food with health benefits

Marketing-Controlling of regional marketing concepts

 

Publications

Geisler, R., Staudigel, M., Roosen, J. (2017, März). Verbraucherakzeptanz für reformulierte Lebensmittel: Ein Experiment für ein gesundheitsorientiertes Burgerkonzept. Poster presented at the German Nutrition Society (DGE) Conference, March 1 – 3. Kiel, Germany.

Geisler, R. (2017, November). Examining effects of sensory and health information on consumer acceptance of functional food: The case of protein-enriched drinks for the elderly. Paper presented at the 7th EAAE PhD Workshop “Challenges for young agro-food and natural resource economists facing the future”, November 8 - 10. Castelldefels, Barcelona, Spain.

 

Professional Experience

Since 04.2018
Leader of Finance Department, Municipality Freising

07.2016 - 03.2018      
Research Associate, Chair of Marketing and Consumer Research, Technical University Munich

09.2011 - 06.2016
Leader of Business Development, Municipality Freising

10.2010 - 08.2011

Sports Scientist, Medical Exercise Therapy, Ambulantory Reha-Centre Erding

 

 

Education

10.2007-03.2015      
B. Sc. in Economic Science, FernUniversity in Hagen

08.2006-07.2007
Erasmus Economic Science, Université Montpellier 1, France

10.2003-02.2009
M.A. in Sport Science, Psychology and Law, Justus-Liebig University Gießen

until 2011 Working Student at Landesanstalt für Landwirtschaft, Justus-Liebig University Gießen and the German University Sports Federation