Rebecca Geisler (Nast), M.A.

eMail:rebecca.geisler@tum.de
Tel.:+49-(0)8161-71-42 15
Fax:+49-(0)8161-71-45 01
Address:     Technical University Munich
Chair of Marketing and Consumer Research
Alte Akademie 16
D-85354 Freising
Germany

Research Focus

Consumer acceptance of food with health benefits

Marketing-Controlling of regional marketing concepts

 

Publications

Geisler, R., Staudigel, M., Roosen, J. (2017, März). Verbraucherakzeptanz für reformulierte Lebensmittel: Ein Experiment für ein gesundheitsorientiertes Burgerkonzept. Poster presented at the German Nutrition Society (DGE) Conference, March 1 – 3. Kiel, Germany.

 

Professional Experience

Since 07.2016              
Research Associate, Chair of Marketing and Consumer Research, Technical University Munich

09.2011 bis 06.2016
Leader of Business Development, Municipality Freising

10.2010 bis 08.2011

Sports Scientist, Medical Exercise Therapy, Ambulantory Reha-Centre Erding

 

 

Education

10.2007-03.2015      
B. Sc. in Economic Science, FernUniversity in Hagen

08.2006-07.2007
Erasmus Economic Science, Université Montpellier 1, France

10.2003-02.2009
M.A. in Sport Science, Psychology and Law, Justus-Liebig University Gießen

until 2011 Working Student at Landesanstalt für Landwirtschaft, Justus-Liebig University Gießen and the German University Sports Federation