Rebecca Geisler M.A.
Address:     Technical University of Munich
Chair of Marketing and Consumer Research
Alte Akademie 16
D-85354 Freising

Research Interests

Consumer acceptance of food with health benefits

Marketing-Controlling of regional marketing concepts


Selected Publications

Geisler, R., Staudigel, M., Roosen, J. (2017, März). Verbraucherakzeptanz für reformulierte Lebensmittel: Ein Experiment für ein gesundheitsorientiertes Burgerkonzept. Poster presented at the German Nutrition Society (DGE) Conference, March 1 – 3. Kiel, Germany.

Geisler, R. (2017, November). Examining effects of sensory and health information on consumer acceptance of functional food: The case of protein-enriched drinks for the elderly. Paper presented at the 7th EAAE PhD Workshop “Challenges for young agro-food and natural resource economists facing the future”, November 8 - 10. Castelldefels, Barcelona, Spain.


Professional Experience

Since 04.2018
Leader of Finance Department, Municipality Freising

Research Associate, Chair of Marketing and Consumer Research, Technical University of Munich

Leader of Business Development, Municipality Freising


Sports Scientist, Medical Exercise Therapy, Ambulantory Reha-Centre Erding




Bachelor in Economic Science, FernUniversity in Hagen, Degree: B.Sc.

Erasmus Economic Science, Université Montpellier 1, France

M.A. in Sport Science, Psychology and Law, Justus-Liebig University Gießen

Until 2011 Working Student at Landesanstalt für Landwirtschaft, Justus-Liebig University Gießen and the German University Sports Federation