Dr. Irina S. Dolgopolova








Technische Universität München
Lehrstuhl für Marketing und Konsumforschung
Alte Akademie 16
D-85354 Freising

Selected Publications

Dolgopolova, I., Teuber, R. (2018) Consumers’ Willingness to Pay for Health Benefits in Food Products: A Meta-Analysis, Applied Economic Perspectives and Policy, Volume 40, Issue 2, 1 June 2018, pp. 333–352.

Dolgopolova, I., Teuber, R., Bruschi, V., Weber, G.-W., Danilenko, N., Galitskiy, E. (2017) Modelling Consumer Preferences for Novel Foods: Random Utility and Reference Point Effects Approach. forthcoming in Pinto A., Zilberman D. (eds.) Modelling, Dynamics, Optimization and Bioeconomics II.

Teuber, R.; Dolgopolova, I.; Nordström, J. (2016) Some like it organic, some like it purple and some like it ancient: Consumer preferences and WTP for value-added attributes in whole grain bread. Food Quality and Preference, 52, 244-254.

Dolgopolova, I., Teuber, R., Bruschi, V. (2015) Consumers’ Perceptions of Functional Foods: Trust and Food-neophobia in A Cross-cultural Context. International Journal of Consumer Studies, 39, 708-715.

Bruschi, V., Teuber, R., Dolgopolova, I. (2015) “Acceptance and willingness to pay for health-enhancing bakery products – Empirical evidence for young urban Russian consumers”. Food Quality and Preference, 46, pp. 79-91.

Bruschi, V., Shershneva, K., Dolgopolova, I., Canavari, M., Teuber, R. (2014) "Consumer perception of organic food in emerging markets: evidence from Saint Petersburg, Russia". Agribusiness, 31(3), pp. 414-432.

(Full list of publications)

Professional Experience

Since 2015
Postdoctoral researcher, Chair of Marketing and Consumer Research, Technical University of Munich

Researcher, Leibniz Institute of Agricultural Development in Transition Economies (IAMO) Halle(Saale), Germany

Junior visiting fellow, Institute for Human Sciences, Vienna, Austria 2011 Researcher University of the Bundeswehr, Munich

Researcher, Middle East Technical University, Ankara, Turkey

Associate Professor, Baikal National University of Economics and Law, Irkutsk (Russia)

Senior Lecturer, Baikal National University of Economics and Law, Irkutsk (Russia)

Assistant Professor, Baikal National University of Economics and Law, Irkutsk (Russia)



PhD in Agricultural Economics, Martin Luther University Halle-Wittenberg, Germany

Candidate of Sciences in Economics (Russian graduate degree), Baikal National University of Economics and Law, Irkutsk, Russia

Diplom in International Economics, Irkutsk State Economic Academy, Irkutsk, Russia