Silke Fischer M.Sc.
Technical University of Munich
Consumer perception of different actors in animal food production and monitoring
The role of animal husbandry in the purchase decision
Willingness to pay for products that are produced in compliance with higher animal welfare standards
Research Associate, Chair of Marketing and Consumer Research, Technical University of Munich
Before the study
Training as a paralegal, training as a legal specialist and work as such
Master in Agricultural Science, Major: Agricultural Economics, Technical University of Munich, Degree: M.Sc.
Bachelor in Division Agricultural and Horticultural Sciences, Technical University of Munich, Degree: B.Sc.